Key Use Cases
Anuj Associates is a Brisbane-based buyer’s agency specialising in pre-owned residential properties, assisting home buyers and investors in identifying, evaluating, and securing suitable opportunities across Brisbane’s competitive housing market. The firm generates a significant portion of its enquiries through Facebook advertising campaigns, which consistently deliver strong lead volume and market interest.
As enquiry numbers grew, operational complexity increased. Unlike traditional selling agencies, buyer’s agents must carefully assess financial readiness, seriousness of intent, budget alignment, and purchase timelines before committing to in-depth consultations. Without a structured qualification system, many early-stage or unsuitable enquiries were consuming valuable agent time. While marketing performance was strong, the team required a more efficient and scalable process to manage speed-to-lead, filter buyer intent effectively, and ensure that only serious, transaction-ready prospects progressed to the advisory stage.
As enquiry volumes scaled, the pressure on the team increased. While marketing continued to generate strong interest, the internal process for handling and qualifying those enquiries was not designed to scale at the same pace. This created operational strain and reduced overall efficiency.
Several operational gaps became evident:
The challenge was not generating interest. It was building a structured and consistent qualification layer that could scale with enquiry volume while maintaining a professional buyer experience.
Callease AI was implemented as an automated outbound enquiry qualification system directly integrated with Facebook lead sources.
The system was designed to create a structured pre-qualification process before human involvement, ensuring:
By automating early-stage conversations, the solution allowed team members to focus exclusively on qualified and ready-to-proceed buyers.
To eliminate delays and manual handling, Facebook enquiries are directly integrated with the Callease AI system. This ensures every new lead is captured and engaged instantly without human intervention.
When a prospect submits a Facebook enquiry, the data is automatically pushed into the system. During this process, the system:
This removes manual data entry and eliminates delays between enquiry submission and first contact. Speed-to-lead becomes immediate and consistent.
A structured yet conversational qualification layer ensures seriousness is assessed before allocating agent time. The AI bot provides every enquiry with a consistent and professional first interaction.
The AI automatically initiates outbound calls and handles approximately 60–70 calls per day without manual involvement. During each conversation, the system:
The tone remains consultative and aligned with the agency’s positioning. The objective is clarity and qualification, not sales pressure. Only prospects meeting predefined criteria progress further
To protect consultation quality, clear qualification benchmarks are defined in advance. The system ensures that only suitable and ready prospects are scheduled with human agents.
When a prospect meets the criteria, the system:
If the enquiry does not meet standards:
This prevents unsuitable consultations and ensures human time is reserved exclusively for serious buyers.
Complete transparency is built into the workflow to ensure accountability and preparation. Every interaction is documented and shared with the team in real time.
After each call, the team receives:
This ensures the human agent enters consultations fully informed, with clear background context. No information is lost between stages, and every enquiry remains traceable.
The implementation improved both operational efficiency and appointment quality. By introducing automated early-stage qualification, Anuj Associates transformed their enquiry management into a scalable and predictable system.
Key Achievements:
Overall, the enquiry process became faster, more consistent, and better aligned with the agency’s service model. The team moved from reactive manual follow-ups to a structured qualification system that strengthened both internal efficiency and the buyer experience.
“The biggest improvement for us has been clarity. We no longer have to guess which enquiries are serious and which are just exploring. The qualification happens before the lead reaches our team.
Now, when an appointment is booked, we know the buyer is aligned with our process. It has reduced wasted time and helped us focus on clients who are genuinely ready to move forward.”
– (Anuj Associates)
If your business handles high lead volume and your sales team spends too much time qualifying leads, Callease AI can automate outbound calling and booking around your existing sales process.
See how Callease AI fits into your workflow.
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