Key Use Cases

Automating Inbound Customer Support for a Real Estate Marketing Supplier

AI Inbound Voice Agent for Marketing Supplier

Business Context

The business is an Australian real estate print and marketing supplier that provides signboards, brochures, printing materials, and related marketing products primarily to buyers’ agents, real estate agencies, and individual customers.

 

As the business continued growing, the team started receiving a large volume of inbound calls every day related to product enquiries, delivery updates, installations, support requests, and order tracking.

 

To improve customer handling and reduce pressure on the support team, the business implemented an AI-powered inbound voice agent to act as the first line of customer support.

The Challenge

Before implementing the AI system, the business relied on a dedicated offshore support team based in the Philippines to manually handle all inbound calls and customer queries.

 

Key Challenges Included:

  • High volume of incoming customer calls every day
  • Repetitive enquiries consuming significant team time
  • Missed calls during peak periods
  • Delays in providing order and delivery updates
  • Manual CRM lookups required for every customer enquiry
  • Manual SMS follow-ups after each conversation
  • Support staff spending time on basic FAQs instead of priority tasks
  • Limited support availability outside business hours

Customers frequently called regarding product information, delivery timelines, installation support, service availability by location, order status updates, damaged or broken signboards, and general support enquiries. Handling these manually created operational inefficiencies and affected the overall customer experience.

The Solution

The business implemented a fully customised AI inbound support system. The AI voice agent now acts as the first line of customer support and is capable of handling multiple calls simultaneously in real time, 24 hours a day.

 

Key Capabilities of the System:

  • Handles common enquiries without any agent involvement
  • Collects customer details and routes purchase enquiries to sales
  • Identifies support needs and routes to the appropriate team
  • Fetches live order status directly from the CRM during the call
  • Sends automated SMS updates instantly after each conversation

Solution Architecture

1. FAQ and General Enquiry Handling

The AI inbound voice agent answers common questions instantly at the first point of contact, keeping response times fast and support teams free for work that genuinely needs them. Repetitive call volume never reaches the team.

  • Answers product information, delivery timeframes and installation queries without agent involvement
  • Covers service availability questions by area in real time
  • Frees staff from general FAQs so they focus on priority work

2. Sales Call Capture and Routing

Every purchase enquiry gets the right attention as the AI inbound voice agent catches intent early, collects all required details and prepares everything before the sales team joins. No lead slips through due to a missed or mishandled call.

  • Captures name, number, email, address and product requirements during the conversation
  • Transfers the call with full context loaded before the sales team joins
  • Eliminates misrouted or dropped sales calls from the workflow

3. Support Request Identification and Routing

From damaged signboards to service complaints, the AIrecognises existing customer issues instantly and directs them to the right team without any manual triage. Sales and support stay clearly separated so nothing falls into the wrong queue.

  • Spots damaged or fallen signboard issues and escalates during the call
  • Routes directly to the appropriate support team without delays
  • Keeps sales and support workflows cleanly separated throughout

4. Real-Time Order Status via CRM Integration

Without putting a single customer on hold, the AI inbound voice agent connects directly to the CRM, pulls live order data and shares accurate updates on the spot. No staff member needs to touch the system manually for a routine status check.

  • Collects order ID or sign ID during the call to retrieve live data
  • Shares real-time order details with the customer before the call ends
  • Removes manual CRM lookups from the process entirely

5. Automated SMS Follow-Ups

Once the call ends, the AI voice agent immediately sends confirmations and updates to customers without any staff involvement. Consistent written communication goes out automatically at any call volume.

  • Takes over all manual post-call SMS without requiring staff input
  • Fires messages automatically regardless of incoming call volume
  • Delivers consistent written communication to every caller after each interaction

Results and Impact

The AI inbound voice agent brought structure and consistency to the real estate marketing supplier’s customer handling process, enabling the team to manage high call volumes reliably at scale without increasing manual effort.

 

Key Achievements

  • Instant response to every inbound call, eliminating missed or delayed customer interactions
  • Repetitive enquiries handled automatically without any agent involvement
  • Noticeable reduction in manual workload across the support team
  • Live order updates delivered to customers during the call without staff touching the CRM
  • Clear routing of sales and support calls before any human steps in
  • Agents focused on high-priority tasks rather than routine call handling
  • Automated SMS confirmations sent after every call without manual follow-up
  • Consistent and professional customer experience delivered across all interactions around the clock

From the Client

“We were spending a huge amount of time on calls that followed the same pattern every day. The AI handles those automatically now, and our team only steps in when it genuinely matters. The order status feature alone saved us hours every week. Customers get answers during the call without anyone having to check the system manually.”

 

Real Estate Marketing Supplier, Australia

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