Business Context
Starcourt Flooring is a Perth-based epoxy and flooring business generating consistent enquiries through Facebook ads. As a hands-on founder working on-site, responding to every lead immediately wasn’t always possible.
The Challenge
- Facebook leads arriving throughout the day
- Delayed callbacks when the founder was busy
- Around 7–8 leads per week either missed or followed up late
- Manual calling and booking updates inside ServiceM8
The issue wasn’t lead volume — it was response timing and disconnected systems
The Solution
Callease AI was directly integrated with Facebook lead forms and ServiceM8, creating a single connected workflow for lead follow-up and booking.
Outbound calling:
- When a Facebook lead is submitted, the Callease AI outbound calling agent automatically places a call within 15 minutes
- The call confirms service interest and booking intent
- Appointments are created directly inside ServiceM8 , followed by SMS and Email touch ups
Inbound handling (same bot):
- If a lead misses the outbound call and calls back later,
- The same AI assistant answers the inbound call
- It has contextual awareness of the earlier lead and call attempt
- The conversation continues naturally without restarting the process
This ensured no lead was lost due to missed calls or timing gaps.
How the Workflow Works
Facebook Lead → Callease AI (Outbound & Inbound) → ServiceM8
Calls, context, and bookings stay aligned across the system.
The Outcome
- 100% of Facebook leads contacted within 15 minutes
- Missed calls recovered through inbound AI handling
- Previously missed leads eliminated
- More confirmed bookings
- Reduced follow-up stress for the founder
The biggest improvement was reliability — knowing leads were handled even when unavailable.
Most systems only focus on outbound follow-up.
Starcourt’s setup ensured both outbound and inbound calls were handled by the same AI, with full context — closing the loop on missed calls entirely.
